The Throughput Show
Live conversations with manufacturing practitioners and leading voices on a wide range of topics. Sharing best practices and finding areas for improvement.
The Throughput Show
017; Landon Wade; A New Merch Strategy
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Throughput Mastery
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Episode 17
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Landon Wade talks about the strategic use of merchandise as a way to strengthen customer relationships. We discuss why merch works when it’s intentional, how to avoid wasting money on swag, and how companies can use physical touchpoints to stay top of mind with the right customers.